Podcast Strategy Weekly

Podcast Strategy Weekly

The real reason you need podcast video.

It’s not about driving listens.

Chris Stone's avatar
Chris Stone
Nov 10, 2025
∙ Paid

In 2025, residents of podcast land have been obsessed with one debate: to video, or not to video?

In the pro corner: larger reach, algorithmic discoverability, and apparent audience preference.

In the cons: lower consumption rates, increased production costs, and format restrictions.

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