How to turn your podcast into a real growth engine

Is your show working as hard as it can?

When you start a podcast, it’s tempting to think of it as a standalone product.

You enjoy speaking on mic, interviewing guests, or have a compelling story to share with the world. All valid reasons for launching a podcast.

But too often, people stop there.

And that’s fine - you can treat it as a passion project if you want.

But if you’re investing time and energy into producing a podcast, wouldn’t you rather have it work for you?

That’s what this issue is all about: making your podcast a key part of your content strategy so it doesn’t just exist, but actively helps grow your audience and business.

In this issue, you’ll learn:

• How I’ve seen podcasts evolve over 12 years of producing shows for major publishers like The Telegraph, Evening Standard, and New Statesman.

• Why the strongest podcasts aren’t standalone products—they’re part of a bigger journey that turns listeners into loyal fans.

• Practical ways to design your podcast for long-term impact, from developing a repeatable format to creating a seamless path for deeper audience engagement.

Read on below the paywall… 👇

Hang on, what’s this? A paywall?

Yes. This is my first ever issue for paid subscribers only. If you missed it, here’s my email from Saturday explaining why I’ve decided to create a new paid tier for Podcast Strategy Weekly.

Free subscribers will still get three emails a month. Paying subscribers will receive every single issue plus early access to new tools and templates as they’re released.

I’ve also created a founding member tier. In return for being a founding member, I’m offering the opportunity to promote your business, product or service to our growing Podcast Strategy community.

And with that I’m delighted to introduce our first ever founding member… drumroll please…

Suze Cooper
Suze is a freelance audio journalist supporting publishers, news rooms and media outlets (and I can vouch for her personally, having worked together for years - she’s brilliant!) Find out more and book Suze here.

Now, on with the issue!