This shocked me...

The podcast stat that could change everything (huge if true)

I heard a podcast stat last week that made me say, out loud: “No. Way.”

If it’s right, then I’ve been doing podcast descriptions all wrong.

So this week I’ve been digging into it for myself to figure out (a) whether it’s true, and (b) what it means for your podcast strategy.

More on that in a second, but first, I want to give a big shout-out to the foundin…