Your podcast competitors aren't who you think
How to stand out in a crowded podcast market.
There are at least 3.5 million podcasts in the world – and over 178 million podcast episodes.
So how on earth is yours supposed to stand out?
In business, strategists talk about differentiation: making sure there is clear water between you and your competitors so customers know exactly why they are coming to you.
The same applies to podcasting. In a soup o…
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