1 million uniques from podcast content

Proof: podcasts are the secret sauce to grow your brand on all platforms.

Last week, I wrote about a turning point – realising there was a gap on YouTube for the New Statesman podcast – and how it became clear that our show could offer something unique in our listeners’ content diet.

In this issue of Podcast Strategy Weekly, I want to talk about the impact of that realisation, and how it took us from a few thousand weekly uniq…